Why Pop Art?

A lot of people ask why we use Pop Art.The answer is simple, like the design.  It is bright, eye catching, approachable and slightly rebellious.  It perfectly encapsulates the people, the products and the attitude of everyone involved in The Power Of Pants.From conception, every thought, idea and image presented itself in the form of Pop Art.  I am not sure we even had a choice - it just felt right.   We love colour, we love fun and we definitely like doing things a little differently.Pop art challenges traditional art styles with its inclusion of popular culture, cynical observations and humour - superhero's to soup cans, Pop Art gives us images of all the things we love about the world we live in.

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